Not content with mere product placements, Lions Gate Films plans to release a feature-length commercial titled Foodfight! into theaters this fall. “When the lights are turned off and the doors are locked, chaos reigns supreme for the products in this grocery store.” This opus stars “some of the most famous characters in the world, like Mr. Clean, Charlie the Tuna, the Energizer Bunny and more.” Fan-fucking-tastic. I hope Quisp comes out of retirement for this.

Check out the film’s “partners” at the official website.

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